Tag: design

The Art of Business Photography

Our client needed a way to distinguish his photography practice for a valuable new niche. Businesses need great photography to stand out – and stock photography, generally, just doesn’t do the job. Our client identified that businesses who were willing to pay to secure distinctive imagery didn’t even realize how beautiful, fully custom photography was within their budget. The photos in his portfolio are striking, and make the case well. But what was missing was a compelling presentation and storytelling…

4 Reasons Design is Crucial for Small Businesses

A diagram showing that many considerations such as usability, professionalism, and simplicity are all manifested through design.

People sometimes think design is superfluous to something’s function – like the sprinkles on a cupcake. But when it comes to the mission of a company, great design can help bring to the surface everything that makes your business unique and great at what it does. Whether it’s the product itself, or a logo, flyer, business card, or website, everything employing design helps customers understand a business. It can be particularly useful for a small business, which doesn’t have a large budget or wide brand recognition, to invest in…

Design, Layout, Functionality: the Basic Elements of Web Experience

A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. [Updated January 2018] If this was a positive experience, chances are that a lot of thought went into creating a site that looks good and provides you with what you want in the simplest way. This type of site uses design, layout, and functionality to create an…

Around the Office: Facebook/WordPress integration, real-life e-commerce, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Brent likes the idea of bringing e-commerce into the real world. It’s not science fiction! The Korean division of Tesco supermarkets made it possible to go shopping on a subway platform using a mobile phone. They put full-scale images of their aisles and cellphone scan-able QR codes in the subway, letting…

Around the Office: Free plugins pay off, App shows nearby pics, FTP war, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Wayne did some sleuthing this week to find out why someone would create a website widget for free. The reason: inbound links. A great number of the inbound links to Ignite Social Media‘s website, for instance, come from the download page for its “Follow Me” plugin, according to data from Yahoo Site Explorer. The…