Groundradar

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Digging Deep to Find a Solution Groundradar is the world’s most experienced ground penetrating radar (GPR) service provider. GPR technology is used for deep mineral exploration and geotechnical applications. The company had experienced tremendous success in the field however, their track record was not being properly communicated online. Kobayashi Online dug deep to find a […]

ProPath: Insurance Made Simple

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A Better Way The intense rivalry of the insurance industry hasn’t left much room for the little guy. If smaller companies want to survive, they need to be innovative. They need to set themselves apart. But before setting yourself apart, it’s important to meet your client’s needs. Most people expect a business to have some […]

4 Reasons Design is Crucial for Small Businesses

Posted in: Online Friendly, Website Marketing | Tagged: ,

People sometimes think design is superfluous to something’s function – like the sprinkles on a cupcake. But when it comes to the mission of a company, great design can help bring to the surface everything that makes your business unique and great at what it does. Whether it’s the product itself, or a logo, flyer, business card, or website, everything employing design helps customers […]

Design, Layout, Functionality: the Basic Elements of Web Experience

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , ,

A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances are that a lot of thought went into creating a site that looks good and […]

Around the Office: Facebook/WordPress integration, real-life e-commerce, more

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Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Brent likes the idea of bringing e-commerce into the real world. It’s not science fiction! The Korean division of Tesco supermarkets made it possible to go […]

Around the Office: Free plugins pay off, App shows nearby pics, FTP war, more

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Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Wayne did some sleuthing this week to find out why someone would create a website widget for free. The reason: inbound links. A great number of […]