“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…