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hello@kobayashi.ca | www.kobayashi.ca
One of the things we love about the WordPress content management system is its uncanny ability to adapt to an endless variety of web design needs. It can be changed and customized to look and perform radically differently depending on … Continue reading
Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that … Continue reading
We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of … Continue reading
As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate … Continue reading
Mobile devices are competing with traditional advertising like billboards for consumer attention. (image by fschroiff) Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances … Continue reading
Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a … Continue reading
By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge … Continue reading
Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve … Continue reading
E-commerce can be a great standalone business, or an addition to your existing sales. There are numerous examples of companies that have successfully used online retail to their advantage. The Thorpes of Gosforth Fireside Shop, an English store that supplies … Continue reading
A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances … Continue reading
Kobayashi Online is proud to be a supporting sponsor of Donato Salon + Spa’s Cut-A-Thon and Toy Drive for SickKids this weekend. Kobayashi Online handles many aspects of Donato’s Web presence, having created their eCommerce website and integrated blog, as … Continue reading
Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook … Continue reading
Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz … Continue reading
This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is … Continue reading
Losing your domain is a big deal for any site owner. A client of ours recently had their domain expire because they didn’t renew their domain, leaving them without email or a working website. As anyone can imagine, this can … Continue reading
You cannot count on website visitors to scroll to find your content, so why not scroll your content for them? You can do this using what are known as “sliders” or “carousels”. Like their fairground counterparts, website carousels rotate — … Continue reading
With about 15 per cent of the world’s population living with some form of disability (pdf), accessibility is increasingly becoming an issue that cannot be ignored when, for instance, hosting an event or planning a building, yet it’s still often … Continue reading
Image by Jil Wright The World Health Organization estimates that about 15 per cent of the world’s population lives with some form of disability. Furthermore, nearly everyone will be temporarily or permanently impaired at some point in their life and … Continue reading
