Feeding the Viral Loop: 9 Ways To Make Content More Sharable

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Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that … Continue reading

The New Website Discovery Model is People-Powered

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We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of … Continue reading

Marketing on the Move: Exploring Your Company’s Mobile Marketing Options

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Mobile devices are competing with traditional advertising like billboards for consumer attention. (image by fschroiff) Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances … Continue reading

Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

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Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a … Continue reading

The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012

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Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve … Continue reading

Design, Layout, Functionality: the Basic Elements of Web Experience

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A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances … Continue reading

6 ways to become unlikable: Is your Facebook Page alienating your friends?

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Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook … Continue reading

Five reasons why your business should make a Facebook Page

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Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz … Continue reading

Carousels: Rotating your featured webpages to help turn heads

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You cannot count on website visitors to scroll to find your content, so why not scroll your content for them? You can do this using what are known as “sliders” or “carousels”. Like their fairground counterparts, website carousels rotate — … Continue reading