1200 Eglinton Ave. East
Suite 801, Toronto
Ontario, Canada M3C 1H9
Phone: 416-410-3266
Toll Free: 877-563-3872
hello@kobayashi.ca | www.kobayashi.ca
Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing … Continue reading
Many of us here at Kobayashi Online have friends in bands, or have been involved in the music industry in one way or another. One of the common things we’ve found is that many of our peers have trouble figuring … Continue reading
Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to … Continue reading
The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to … Continue reading
Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like … Continue reading
How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the … Continue reading
It seems that social networks and the Internet in general have been playing an increasingly important role in our lives. While the online world hasn’t completely displaced our real-world connections, we certainly rely on it as a way to socialize, … Continue reading
As web designers and developers, we trust our core design sensibility to create websites around principles of taste and usability. But we also love seeing new ideas and new current website trends. In this post, we’ll run down some of … Continue reading
People sometimes think design is superfluous to something’s function – like the sprinkles on a cupcake. But when it comes to the mission of a company, great design can help bring to the surface everything that makes your business unique and great at what … Continue reading
We’re really fortunate to be able to share and learn from our peers about the WordPress platform’s latest developments and techniques. We recently attended WordCamp Montreal, one of the many local “un-conferences” on everything to do with WordPress. At a WordCamp, advice typically ranges from … Continue reading
Sometimes bad design can be good. Ahem, sorry, let’s try this again: Bad design can meet the client’s objectives. But even though bad design sometimes hits the mark, we think there’s no excuse for bad design. And furthermore, you can … Continue reading
When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are … Continue reading
“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy … Continue reading
One of the things we love about the WordPress content management system is its uncanny ability to adapt to an endless variety of web design needs. It can be changed and customized to look and perform radically differently depending on … Continue reading
Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that … Continue reading
We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of … Continue reading
As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate … Continue reading
Mobile devices are competing with traditional advertising like billboards for consumer attention. (image by fschroiff) Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances … Continue reading
Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a … Continue reading
By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge … Continue reading
