5 Reasons To Use Email Marketing

Posted in: eMail Marketing, Online Friendly, Website Marketing | Tagged: ,

Want to know how your small business can become online friendly? Our “Building an Email List” series is designed to guide your organization through the use of email marketing for building your brand reputation, following up with leads, and growing your customer base. Straightforward advice ahead! With all the hubbub over social media and their […]

Creating a Brand Online: Choosing a Domain Name

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Trying to understand how your small business can become online friendly? Our “Creating a Brand Online” series is designed to provide straightforward advice for your small business as you create your online brand. Many companies and individuals serious about their brand decide to register a domain name – typically in the form of “yourname.com”. This domain name can […]

5 Digital Marketing Takeaways from PodCamp Toronto 2013

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The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog […]

Creating a Brand Online: Using the Right Social Media for Your Brand

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Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can […]

Creating Your Brand Online: Defining Your Website Requirements

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How can your small business become online friendly? This is the first post in our series “Creating a Brand Online”, where we provide straightforward advice for small businesses who are trying to understand how to translate their brand to the web. As your customers spend more and more time online each day, you can no […]

Social Media and Online Marketing Trends for 2012

Posted in: Online Friendly, Social Media, Website Marketing | Tagged: , , , , , ,

It seems that social networks and the Internet in general have been playing an increasingly important role in our lives. While the online world hasn’t completely displaced our real-world connections, we certainly rely on it as a way to socialize, follow news and events, shop, find information, and otherwise live digitally. As we said in […]

Web Design & Development Trends of 2012

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As web designers and developers, we trust our core design sensibility to create websites around principles of taste and usability. But we also love seeing new ideas and new current website trends. In this post, we’ll run down some of the web design and development trends we found captivating in 2012. 1. Single-Page Websites Navigating […]

4 Reasons Design is Crucial for Small Businesses

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People sometimes think design is superfluous to something’s function – like the sprinkles on a cupcake. But when it comes to the mission of a company, great design can help bring to the surface everything that makes your business unique and great at what it does. Whether it’s the product itself, or a logo, flyer, business card, or website, everything employing design helps customers […]

5 Digital Marketing Takeaways from WordCamp Montreal 2012

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We’re really fortunate to be able to share and learn from our peers about the WordPress platform’s latest developments and techniques. We recently attended WordCamp Montreal, one of the many local “un-conferences” on everything to do with WordPress. At a WordCamp, advice typically ranges from beginner information to highly technical and specific aspects of the popular website content management system. […]

Bad Design Sometimes Hits the Mark, But That’s No Excuse

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Sometimes bad design can be good. Ahem, sorry, let’s try this again: Bad design can meet the client’s objectives. But even though bad design sometimes hits the mark, we think there’s no excuse for bad design. And furthermore, you can incorporate whatever trickery that make horrible designs work into something that’s truly elegant and beautiful. […]

Automated Twitter Updates for WordPress: 5 Steps to Make Great Tweets with WP to Twitter

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When you publish new content to your blog, don’t wait for people to just stumble on it – tell your followers on Twitter and other social media channels about it! If you don’t have a lot of time, there are some great ways to automatically send out a Tweet the instant you publish a new […]

5 Ways to Apply Strategy to Your Online Content

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , ,

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, […]

Probing the Hidden Depths of WordPress Themes

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One of the things we love about the WordPress content management system is its uncanny ability to adapt to an endless variety of web design needs. It can be changed and customized to look and perform radically differently depending on what’s needed. WordPress themes provide a design & layout out-of-the-box. In an effort to provide more […]

Feeding the Viral Loop: 9 Ways To Make Content More Sharable

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , , , , , , ,

Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that adults often neglect. Because sharing is also central to the spread of online content like […]

The New Website Discovery Model is People-Powered

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , , , , , ,

We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of networks like Facebook and Twitter, it could be other Internet users who determine if your […]

7 Tips for Online Friendly Video Marketing

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , ,

As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, […]

Marketing on the Move: Exploring Your Company’s Mobile Marketing Options

Posted in: Website Marketing | Tagged: , , , , , , ,

Mobile devices are competing with traditional advertising like billboards for consumer attention. (image by fschroiff) Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination […]

Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social

Posted in: Website Marketing | Tagged: , , , , , , ,

Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly […]

Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business

Posted in: Website Marketing | Tagged: , , , ,

By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. […]