1200 Eglinton Ave. East
Suite 801, Toronto
Ontario, Canada M3C 1H9
Phone: 416-410-3266
Toll Free: 877-563-3872
hello@kobayashi.ca | www.kobayashi.ca
Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. (Image by sunshinecity licensed under … Continue reading
“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy … Continue reading
Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that … Continue reading
We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of … Continue reading
As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate … Continue reading
Design Focus is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. UK type design firm Fontsmith caught our attention with their calalog of creative fonts. In this Design … Continue reading
A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances … Continue reading
The site for electric vehicle technology firm Better Place happened to be so stylish and well-organized that we thought we’d feature it on Design Focus. It’s a clean and focused corporate website that shows a progressive, professional, and practical company … Continue reading
Blog comments are something that you should typically encourage because they give readers a chance to participate in the conversation. Comments give readers the opportunity to relate their experiences, offer their point of view, and provide related information. This interaction … Continue reading
A “call to action”, as the name suggests, tells your visitors what they should do. In the case of a website, it’s basically a message that links to a desired action. A successful CTA will help persuade visitors to take … Continue reading
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without … Continue reading
Talking about money is hard, even for online business. Many times when you visit a website, it is not easy to find the prices for the offered services. You can go through three or more different windows with trials and … Continue reading
The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on … Continue reading
For your website to be as successful as it can be in serving you, it needs at least one goal. Above and beyond design or content, we consider this the most important component of your website. There is no reason … Continue reading
