5 Ways to Apply Strategy to Your Online Content

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , ,

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, […]

Feeding the Viral Loop: 9 Ways To Make Content More Sharable

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Having people share your content is vital to increasing its reach and popularity because it helps introduce new people to your content. Like many of the things we learned in kindergarten, however, sharing is an essential skill, and one that adults often neglect. Because sharing is also central to the spread of online content like […]

The New Website Discovery Model is People-Powered

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We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of networks like Facebook and Twitter, it could be other Internet users who determine if your […]

7 Tips for Online Friendly Video Marketing

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As people spend more time online, the adage that every company is a media company is more true than ever. Simply put, creating media surrounding your business helps create interest and attention, which is good for business. We see this with corporate magazines, social media updates, blog posts, and late-night infomercials. Video, while often ignored by companies, […]

Design Focus: Fontsmith

Posted in: Design Focus, Online Friendly, Website Content, Website Goals | Tagged: , , , ,

Design Focus is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. UK type design firm Fontsmith caught our attention with their calalog of creative fonts. In this Design Focus, we take a look at their website, and see if they put as much […]

Design, Layout, Functionality: the Basic Elements of Web Experience

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A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances are that a lot of thought went into creating a site that looks good and […]

Design Focus: Better Place’s online home

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The site for electric vehicle technology firm Better Place happened to be so stylish and well-organized that we thought we’d feature it on Design Focus. It’s a clean and focused corporate website that shows a progressive, professional, and practical company — exactly the image an engineering firm would want to present. And it incorporates a […]

Creating Website Content for Better User Experiences

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Modeling and designing your website’s user experience means attempting to understand all aspects of the user’s online and offline interaction with your company, and how the site is perceived, learned, and used in order to make informed decisions that will improve your users’ experiences. Designing a great user experience or “UX” sounds like a tall […]

Are you stopping visitors from commenting?

Posted in: Website Content, Website Goals | Tagged: , , , ,

Blog comments are something that you should typically encourage because they give readers a chance to participate in the conversation. Comments give readers the opportunity to relate their experiences, offer their point of view, and provide related information. This interaction within the blog can help to expand the original blog post, sometimes giving it a […]

Don’t wait, start the sharing

Posted in: Website Content, Website Marketing

In July, we started a blog series on the importance that an updated website has for your business. In our first blog post about website updates, we discussed how regular updates are a great way to legitimize a small business website. We also explained ways to find website content for your visitors and how to […]

3 elements for successful brochure website homepages

Posted in: Website Content

Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a […]