5 Digital Marketing Takeaways from PodCamp Toronto 2013

Posted in: Online Friendly, Website Marketing | Tagged: , , , , , ,

The Kobayashi Online team had a great time over the weekend at PodCamp Toronto, an annual “unconference” that brings together some of the city’s brightest minds in new media. Along with the other interactive sessions, we were especially excited to have our own Andy McIlwain present one of the stellar opening sessions. In this blog […]

Around the Office: QR Codes; Strategizing Facebook Graph Search; Opera’s Next Act, & More!

Posted in: Around the Office, Online Friendly | Tagged: , , ,

Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. QR Codes on the Menu Caroline was inspired by the possibilities of QR codes when hearing about a sushi shop wraps their rolls with QR codes. Diners at Britain’s Moshi Moshi […]

Digital Marketing Trend: The Brand Film

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Eschewing the restrictions of a slick, 30-second TV spot, brand films have emerged as a tasteful and compelling way to show what a brand is about. In contrast to a more straightforward commercial, a brand film can be thought of as a merging of a filmmaker’s vision and a brand’s core idea. Ideally, it bridges the […]

Around the Office: Peeking in on Vine; A Film on Viral Media; Sharing Secretly & More!

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Around the Office is a weekly group blog of what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. A Vine Hotline The makers of Twitter have devised a new social app called Vine which applies its predecessor’s length restrictions to mobile video clips. Just as Twitter is limited to […]

Creating a Brand Online: Using the Right Social Media for Your Brand

Posted in: Online Friendly, Website Marketing | Tagged: , , , ,

Trying to understand how your small business can become online friendly? This is the second article in our series “Creating a Brand Online”, where we provide straightforward advice for your small business as you create your online brand. Websites like Facebook, Twitter, and LinkedIn have helped make the Internet a social place where people can […]