Around the Office: iPhone Tracking, Millennial Online Shopping Habits, Sliders, and SEO for Developers

David is always impressed with a great website image slider. This happened when he visited the Seattle’s Streetcar website and saw a slide on the homepage with a nice “Ken Burns” effect (a technique director Ken Burns uses where the camera pans and zooms in and out on still images). The Streetcar site uses the jQuery Wow Slider plugin, but we’re partial to the WordPress slider and gallery plugin Slide Deck when we want to add this dynamic element to the sites we build.

In yet another insight into the “Millennial” generation, Caroline was interested to learn how Millennials shop. According to a CNN article, brands and marketers no longer have the taste-making power they once had because tech-savy young people are creating their own, personal shopping experiences. Far from nullifying the meaning of brand entirely, companies must now build brands with which Millennials identify – and this means voice and social agenda.

Roberto knows that well-built websites should be easily found by search engines. The Web Developer’s SEO Cheat Sheet helps provide developers some key points for building search engine optimized sites from the ground up.