Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Believing that marketing is a promise, Brent was pleased to read Andris Pone’s blog post on less-than-truthful company taglines. Does grocery shopping at Metro deliver on the promise of “Food at its best”? How does Telus live up to the tagline: “The future is friendly”? And is Tim Hortons actually “Always fresh”? Sometimes a tagline…
Month: October 2012
Around the Office: Meme-Inspired Commercials, Google+ SEO, 19th Cen. Futuristic Predictions
Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Caroline was excited to see an advertiser use the popular “Charlie Bit My Finger” meme as the inspiration of a new commercial for Ragu pasta sauce. With its 489 million views, the YouTube video, which depicts youngster Charlie gleefully biting his older brother Harry, has achieved widespread popularity on the Internet. Some have attributed its…
Around the Office: iPhone Tracking, Millennial Online Shopping Habits, Sliders, and SEO for Developers
Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. David is always impressed with a great website image slider. This happened when he visited the Seattle’s Streetcar website and saw a slide on the homepage with a nice “Ken Burns” effect (a technique director Ken Burns uses where the camera pans and zooms in and out on still images). The Streetcar site uses the…
Around the Office: Opening the Curtain of Online Privacy, 3D Printing, and Vanishing Facebook Likes
Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Brent and Daveed are excited for the possibilities of a 3D-printing revolution now that the price of this technology – which has been around for years – has fallen. This will have huge creative potential for printing out original designs and products, and inevitable legal hassles over counterfeit products created using 3D printers. Still, it…