Month: June 2012

Around the Office: Louis CK Cuts Off Ticket Agents, Record Label Offers Free Samples, and the Old Office Gets Demolished

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. David, who often speculates on the future of digital media, is fairly certain that giving things away to let them play and create will loom large in marketing’s future. One of his favourite record labels, Labrador Records has done this with a soon-to-be-released single, providing free samples that can be used for remixes.Daveed is excited…

Around the Office: A Copycat Site, A Twitter Logo Redesign, Free Coffee, and More

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. Having been the creative mind behind a number of logo redesigns herself, Eva was impressed with Twitter’s logo rehash. She agrees with designer Graham Smith that the new logo is sharp and clever, and as he puts it: “Less of a hair-sprayed quiff: more of a rock hard waxed spike style.” Smith’s blog features a step-by-step…

Around the Office: Reverse Psychology Saves a Library, The Universe in a Flash App, Process Improvement, and more

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. We were all impressed with a campaign that saved a Troy, Michigan, library from anti-tax groups in the area who pressured citizens to vote to close it. In an effort to swing the vote, Leo Burnett Detroit started a reverse psychology campaign with yard signs that read: “Vote to Close Troy Library on August 2nd…

5 Ways to Apply Strategy to Your Online Content

“Content is king,” is an old adage that remains true in the Internet age, an age which has more or less become defined by the proliferation of content. But not all content is created equal. This is where content strategy comes into play. Content strategy helps provide a purpose to an organization’s website, blog posts, online videos, and social media updates. Content strategist Kristina Halvorson in Content Strategy for the Web, writes: “Creating useful, usable content requires user research, strategic…

Around the Office: Mister Rogers Remixed, On{X} Takes Control, and Keeping Online Profiles Safe

Around the Office is a weekly group blog that shows what the Kobayashi Online team has found interesting, funny, poignant, or otherwise notable over the past week. David installed Microsoft on{X} on his Android phone, which enables the phone to be programmed remotely using an in-browser JavaScript API interface. Based on the code you input, you can automate the phone to do certain actions based on where you are, what time it is, and other parameters such as the weather. For David, this means…