Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. A lot can happen in five months! Roberto is interested in testing out at least some of the 35 most interesting and useful WordPress plugins released since September 2011. Included in the list is: a plugin that replaces the default comments widget with the Facebook Comments widget; a plugin that regularly…
Month: January 2012
Marketing on the Move: Exploring Your Company’s Mobile Marketing Options
Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination for advertising and engagement. Mobile marketing is marketing that engages people where they are, and when they’re interested in making a purchase. No wonder it has gained status as a business buzz term. But what is mobile marketing? It…
Around the Office: Fontsmith at 10, an HTML5 Doodle, Eyeing Social Media, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Eva is impressed with the minimal and clean site Fontsmith created to celebrate its 10 years creating custom fonts. In addition to the great website, Fontsmith has published a limited edition box-set of booklets it has produced over the past decade. What better way to celebrate beautiful fonts and 10 years…
Shopping’s Better When Sharing: 5 Ways to Make E-commerce Social
Our innate desire to socialize has helped make the Internet a platform where people share information and their life experiences. The social nature of the Internet is something that institutions like governments, universities and businesses, cannot ignore. Having been a by-product of this network revolution, e-commerce businesses have much to gain from taking a decidedly social approach to businesses. First off, consumers have made online shopping an opportunity to socialize — not unlike going to the mall with friends. As we’ve…
Around the Office: Better Page Titles, Backing It Up, Landing Pages, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. This week at Online Friendly, Roberto reminded us that search results can often boil down to writing better page titles — the world’s top search engine agrees. Eva got a glimpse at the state of social media thanks to a new infographic that shows its influence by the numbers. Duct Tape…
Before You Open Up Shop: 5 Guidelines for a Functioning E-commerce Business
By now you’ve likely heard about how the Internet is transforming business, and at least a few e-commerce success stories. Whether you’re hoping to put your existing business on the Web or start a new online store, making the plunge into e-commerce can be rewarding. But it’s best to get your business started online properly. In this post, we’ll look at some things to consider before opening an online store. 1. Let them help themselves One of the major differences…
Around the Office: 2012 Trends and Predictions, Social Spam, more
Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. In the first week of 2012, we wondered whether the doomsayers were wrong about their cataclysmic predictions about the year 2012 given the general lack of fire and brimstone. We were interested in what Nettuts+ counted as their year-end web development trends and their predictions — and we had some of…