Month: December 2011

The Top 10 Digital Marketing Trends of 2011 + Some Predictions for 2012

Now that the year that’s nearly over, it’s a great time for reflection. Being on the edge of digital marketing, we wanted to share some of this sector’s trends that we thought were the most prevalent in 2011. Drawing upon the conversations we’ve had and overhead, the individual projects we’ve undertaken, and the news reports and blogs we’ve read, we’ve put together a list of some of the major trends we’ve seen emerging. We’ve also dusted off our crystal ball and managed to come up with…

Happy Holidays from Online Friendly and Kobayashi Online

At this joyous time of year, we’d like to wish you happy holidays. It has been a true honor working with our clients over the year, and sharing tips to make the most of your online presence. We wish you abundance, happiness, and peace to you, your family, and your business for the coming year. We’re also excited to see what opportunities are in store for you in 2012. We’d love to help  you to see them to fruition. As…

Why e-commerce? 3 Reasons Why an Online Store Makes Sense

E-commerce can be a great standalone business, or an addition to your existing sales. There are numerous examples of companies that have successfully used online retail to their advantage. The Thorpes of Gosforth Fireside Shop, an English store that supplies everything to do with fireplaces, is a great example of a traditional company using the Internet for develop their online business. As a BBC report explains, this store has been able to use its unique selection of products to drive…

Around the office: Modern SEO, Comic Sans Remixes, WordPress 3.3, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto wants online traffic seekers to know about some modern day Search Engine Optimization practices, because, after all, SEO isn’t just about backlinks, keywords, and tags anymore. The 1st Web Designer blog makes some SEO recommendations such as optimizing your local searchability; smoothly integrating your SEO and social media marketing; and…

Around the Office: Colour Gradients, Coca-Cola Changes Colour, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Daveed has been using a new online tool from Colorzilla that creates colour gradients using CSS. Select any number of colours, adjust their position, and the Ultimate CSS Gradient Generator give you a preview of how it will look, as well as the code to apply it to your website. Brent…

Around the Office: Japan’s Colours, Web Activity Maps, Hiring Immigrants, more

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you’re interested in Internet traffic, Wayne wants you to check out some very cool visualization tools from Akamai that show how the Internet is doing at any given moment. Akamai is one of the largest content delivery networks — basically they help speed up the serving of online content —…