News Release: Kobayashi Online Develops New Online Immigrant Resource

Posted in: News

User Experience-Focused Web Design Makes Hireimmigrants.ca a One-Stop Help Center for Employers November 30, 2011 — TORONTO, ONTARIO — Toronto-based digital marketing agency Kobayashi Online has redesigned Hireimmigrants.ca to provide a user experience that guides employers through the process and benefits of recruiting, retaining and promoting skilled immigrants.

Design, Layout, Functionality: the Basic Elements of Web Experience

Posted in: Online Friendly, Website Content, Website Goals, Website Marketing | Tagged: , , , ,

A great webpage is more than just the product of good code. Think back to the last time you navigated a website and found the information, product or service you were looking for. If this was a positive experience, chances are that a lot of thought went into creating a site that looks good and […]

Kobayashi Online Supports Cut-A-Thon and Toy Drive

Posted in: News, Website Marketing | Tagged: , ,

Kobayashi Online is proud to be a supporting sponsor of Donato Salon + Spa’s Cut-A-Thon and Toy Drive for SickKids this weekend. Kobayashi Online handles many aspects of Donato’s Web presence, having created their eCommerce website and integrated blog, as well as a custom email gift certificate solution. A successful charity campaign needs to have […]

Around the Office: Urban Type, Meta Data, Grooveshark’s Blues, more

Posted in: Around the Office | Tagged: , , , , ,

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Want your content to be found online? Wayne wants you to know about an HTML standard that can be understood by the major search engines. Google, […]

6 ways to become unlikable: Is your Facebook Page alienating your friends?

Posted in: Social Media, Website Marketing | Tagged: , , ,

Facebook Pages are great for keeping your company’s fans updated on the latest developments, promotions, and information about your company and industry. Visitors who click the “Like” button on your Page will be able to see posts from your Facebook Page when they access their Facebook timeline. “If you build it, they will come” doesn’t […]

Around the Office: WordPress Security, Patent Peeves, Encrypted Searches, More

Posted in: Around the Office | Tagged: , , , , , , , , ,

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto found out a few ways to thoroughly secure a WordPress-based site. Some tips include never using the default “admin” user name, installing the WP Security […]

Around the Office: Beezix tips, footnoting the Web, sharing trends, more

Posted in: Around the Office | Tagged: , , , ,

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Imagine if the Internet were peer-reviewed. Daveed found a project this week, hypothes.is, which is designed to let you easily slice through misinformation online. Hypothes.is is […]

Design Focus: Better Place’s online home

Posted in: Design Focus, Online Friendly, Website Content, Website Goals | Tagged: , , , , ,

The site for electric vehicle technology firm Better Place happened to be so stylish and well-organized that we thought we’d feature it on Design Focus. It’s a clean and focused corporate website that shows a progressive, professional, and practical company — exactly the image an engineering firm would want to present. And it incorporates a […]

A Creative Twitter and Facebook Presence for Lorandus

Posted in: Facebook, Portfolio, Twitter

Lorandus is a company that believes meetings should bring people together in a practical, efficient and cost effective manner. We created for them Twitter and Facebook branding that incorporates their existing corporate image and support their notion that meetings should be less stressful and a lot more fun. Project Info: Organization: Lorandus Completed: May 2012 Twitter […]

Five reasons why your business should make a Facebook Page

Posted in: Social Media, Website Marketing | Tagged: ,

Since Facebook introduced “Facebook Pages” in 2007, a wide array of organizations, businesses, celebrities, and brands have been using them to broadcast information to those “followers” or “fans” who choose to connect with them. Having a Facebook Page has garnered considerable buzz in the marketing world, but it does require some effort to have a successful Page. […]

Around the Office: Google’s comment crawling, the business of themes, more

Posted in: Around the Office | Tagged: , , , , , , , ,

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Roberto found Sawyer Hollenshead’s tips on building WordPress themes as a business to be a great resource for developers who are considering getting into designing themes […]

Hireimmigrants.ca WordPress Design & Development

Posted in: Design, Portfolio, WordPress

A Website Redesign to Help Encourage the Hiring of Immigrants Kobayashi Online redesigned Hireimmigrants.ca to provide a user experience that guides employers through the process and benefits of recruiting, retaining and promoting skilled immigrants. Hireimmigrants.ca is an initiative of ALLIES (Assisting Local Leaders with Immigrant Employment Strategies), whose mission is to support local efforts in Canadian cities […]

The 13 Real Rules of Social Media Engagement

Posted in: Website Marketing | Tagged: , , ,

This guest post by our friends at Toronto social media marketing company Spark Boutik lays down the rules to follow in order to truly engage your audience through social media. One of the biggest reasons brands struggle with social media is because they do not understand the need for engagement. Engagement means going beyond output and […]