Month: August 2011

Around the Office: dictionary adds “tweet”, Word11 approaches, more

Posted on August 26, 2011 by - News

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. The Kobayashi team has been busily working away on making this weekend’s 24-hour blogging festival, Word11, a welcoming and engaging event. They helped create a Word11 “Twibbon”, which is an overlaid image on your Twitter avatar that shows your support for an event or cause. They also designed the colouful Word11…

Design Focus: The National Film Board

Posted on August 25, 2011 by - News

“Design Focus” is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession. This week’s featured site: The National Film Board The National Film Board of Canada is one of the country’s most respected institutions – this significantly raises the expectations for its website. In this post, the website experts at Kobayashi Online explain some of the challenges this site has overcome to live up to the organization’s reputation.…

Search Engine Optimized: the importance of meaningful internal links

Posted on August 25, 2011 by - Tips and Tricks

Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links. Internal links, in fact, can play a large role in how…

Around the Office: making a social logo, UX design is everywhere, more

Posted on August 19, 2011 by - News

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. If you want to know some of the many issues Eva considers when designing a logo, check out this recent post about how designing logos with social media marketing in mind. According to “12 Ways Your Logo Impacts Social Media Marketing”, designers need to make sure the logo translates well to…

Creating Website Content for Better User Experiences

Posted on August 18, 2011 by - Tips and Tricks

Modeling and designing your website’s user experience means attempting to understand all aspects of the user’s online and offline interaction with your company, and how the site is perceived, learned, and used in order to make informed decisions that will improve your users’ experiences. Designing a great user experience or “UX” sounds like a tall order, but this post will provide you with some of the resources you’ll need to create content that will meet visitors’ expectations. Web writing, Web…

Around the Office: Social media not cause for riot, a look at remarketing, more

Posted on August 12, 2011 by - News

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. We’ve been hearing a lot this week about the riots in London. Daveed found it interesting that the British Prime Minister David Cameron is quick to blame Social Media for the unrest in the UK, but he should really be looking at the root causes of the disorder and chaos. In…

Top Ten Checklist for Email Blasts

Posted on August 9, 2011 by - News

We’ve been writing about the benefits of email marketing on Online Friendly, and we wanted to share some tips that will help your organization’s email campaign go well. Thinking about sending out an email blast for the first time or want to improve your existing efforts? We put together this checklist to give you a good chance of getting the most out of your email marketing campaign. Tell people about your mailing list — Developing an email list is essential to…

Around the Office: Android’s patent angst, TechCrunch’s smart design, more

Posted on August 5, 2011 by - News

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week. Daveed has been intrigued by a Google blog post on the apparently “hostile, organized campaign against Android” by a coalition including Microsoft, Oracle, Apple and others. But this battle is not being played out in the market, but rather in the courtroom in the form of “bogus” patent claims. Android competitors…

Advantages of using an email marketing service for your campaign

Posted on August 2, 2011 by - News

Last week, we wrote about the purposes of email marketing, as well as some of the advantages it has over other forms of marketing such as social media. In this post, we’re going to look at some of the advantages of using online services to managing your email marketing campaign. What you want for your email marketing campaign is a service that lets you build email address databases, launch and track targeted campaigns, and be certain that you email reaches…