Month: May 2011

Does your website have an effective call to action?

A “call to action”, as the name suggests, tells your visitors what they should do. In the case of a website, it’s basically a message that links to a desired action. A successful CTA will help persuade visitors to take your desired action, which you should be able to determine based on your business goals. It can be a short phrase as simple as “Click here!”, but should be something at least a little more specific or sophisticated. In this…

How to read your site’s statistics: 6 tips

As we wrote in a previous post, statistics are necessary to determine if your website is meeting its goals. But it’s hard to know if you’re meeting your site’s goals if you don’t know how to read the multitude of numbers and graphs provided by a service like Google Analytics. In this post, we offer five suggestions on how to read your Analytics statistics beyond simply hits or views to help you determine if your site is attracting the traffic…

Healthletica WordPress Design & Development

Under the creative direction of Finesilver Design Inc., Kobayashi Online created a website website with flexibility in mind. Based on the WordPress Content Management, Healthletica’s 20 pages are easily edited through a Web-based administrator control panel.

Do you own your blog?: Owning your domain

With the wide variety of free blogging platforms, blogging is essentially free. However, to get the impact you’re looking for, it may be worth it to blog using your own domain. In fact, it can be easy to setup and doesn’t have to be terribly expensive to get your blog on a URL that you own. Many blogging platforms allow you to buy a custom domain, including Google’s Blogger platform, and WordPress.com. You can also transfer a domain name you…