Created in cooperation between Kobayashi Online and Laura K Brand Design, the website for the creative and dynamic PR firm Fathom Co. Fathom’s Web presence now helps grab the visitor’s attention.
Fathom Co. WordPress Design & Development
Month: April 2011
Using Google Analytics to report on your measurements
We have written lately about the importance of determining your site’s key metrics. Once you’ve decided on your website goals, however, tracking them shouldn’t be a pain. Google Analytics allows website owners to find out who is coming to their site, and what they do there. You can sign into the Google Analytics dashboard to access your current website statistics, but with just a little more effort you can setup Analytics to monitor the goals most important to your site, and send the most…
LongRun Retirement WordPress Site Development
In cooperation with Grace Marketing, Kobayashi Online created a website for LongRun to help promote its goals of raising awareness, seeking donations and recruiting volunteers.
Before you measure: Business goals
In your own mind, it’s easy to imagine your website drawing in visitors and effortlessly guiding them on a journey through relevant content, building their confidence in your business, and leading them on their way to becoming customers. But without statistics on which to back these assumptions, you can only presume that your site is getting the traffic you want, and that visitors are getting the experience they want from your site. Luckily, services such as Google Analytics are available…