Month: June 2010

The Benefits of Being Social: HST, TBOT, CBC, The Star, & The Minister of Revenue

We’re a small business marketing firm in Toronto, and we’ve been getting some local press attention recently. First we were on the CBC (radio and TV) talking about our 10% HST sale. The Toronto Star saw our blog article and called to get more details on how we think the HST is going to benefit companies using our print and digital marketing services. And finally, John Wilkinson, the Ontario Minister of Revenue, is planning a visit for this Friday to find out…

3 elements for successful brochure website homepages

Very often your websites homepage is the first impression any of your customers will have of you. Like a warm smile and a strong handshake, your homepage sets the stage for how your customers think of you, and what action they will take next – will it be the one you want? Other than a compelling design, and good writing, most successful homepages for brochure websites have at least these three elements: 1. Home page visual focal point: A picture…

Kobayashi Technology on CBC – HST Savings Coming Your Way!

Hello there, CBC came by yesterday to ask what my thoughts were about the HST as a small business owner. For us, it is a very good thing. So much so, we’re going to pass on the savings to our customers! But more on that in a bit. First: Is your eCommerce store HST ready? Most every business is of course affected. For those in Ontario with eCommerce stores (and who are already registered for GST), you should already be…

Social media for business explained – finally!

Like many businesses, we have been thinking a great deal about social media.  Mostly trying to figure out how it relates to our business, and the business of our clients. Well, Guy Kawasaki gives the most succinct and helpful explanation of social media (as it relates to businesses) that I have found yet. It’s simple, the goal for a business is to “establish yourself as a fascinating subject-matter expert”. Guy provides an example (restaurant owner posting food links), and four…