Your website is out there trying to market for you. Are you marketing for your website? Recently, a potential client came to us with a big concern. Their website wasn’t generating enough business for him – almost nothing. This client was looking to add more pages to the website (currently only had one) and maybe do some search engine optimization. The site was a couple of years old supporting an existing “bricks & mortar” small business. We checked out the…
Month: April 2010
4 key aspects of a brochure site
The first goal for many small business websites is to support existing “offline” sales efforts. One way to do this is through the creation of a “brochure site”, which could be as simple as one page with some basic information on your business. So, how does a brochure website help support your underlying business goals? In this post, we’ll provide an overview. First – it exists. Like a business card, a logo, and even a business name, it is one way…